You’ll be scored against the following key areas:
Positioning + Messaging
Growth gets hard when the right clients can't see why your firm is the obvious choice. Positioning gaps mean prospective clients are searching for exactly what you offer — and finding a competitor's simple, clear message first. A tight, consistent message is the foundation upon which everything builds. It's not just about the firm... it's about types of clients you want to attract as you grow.
Authority Marketing
Revenue-responsible partners are responsible for firm growth and an expanding book of business, yet they often struggle to balance BD with billable hours. Authority Marketing turns individual expertise into a visible, searchable asset that compounds over time. New clients can find them, trust them, and seek out their expertise before the first conversation -- without partners spending time they don't have on lunches and golf to get business.
Business Development
Find out if your firm is more focused on marketing itself versus business-development support for new client aquisition and existing client expansion. Sales pipeline gaps and "revenue rollercoasters" often reveal that support for BD could be improved, including a systematic approach to ease reliance on referrals for a more predictable flow of client work you can rely upon.
Revenue Growth
Too often, marketing stays busy without intentionally aligning activities to strategic growth. Posts get published, followers like, and vanity metrics climb, but how it all connects to real revenue fails to be measured. See how well your firm's marketing approach aligns creates opportunities for new-client aquisition, performing as a growth engine that contributes to real revenue.